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Dennis Secor- Principal, Auckland

Dennis Secor- Principal, Auckland
Picture of Dennis Secor- Principal, Auckland

Dennis Secor- Principal, Auckland

Dennis is a seasoned financial executive and licensed CPA (California, USA) with 30+ years of diverse industry experience including retail, technology, consumer products, professional services and hospitality. He has served as CFO for multi-national listed companies, including Guess? (NYSE:GES) and Fossil Group (NASDAQ:FOSL), as well as smaller private-equity backed firms including Incipio Group and Torrid. He has a record of transforming both large and small businesses and improving operating performance. Dennis brings a strong operational, market and consumer focus to every assignment.

Dennis is an outstanding strategist, leader and change agent with a sense of urgency, a passion for results, a sensitivity to culture and a hands-on style. He is adaptable with a keen ability to build strong and engaged finance teams. Dennis has spent nearly 20 years in founder-led companies, so he understands the unique challenges and opportunities faced by entrepreneur-CEOs. He has helped many businesses build scalable processes and gain significant operating efficiencies without stifling creativity.

Dennis has worked closely with Boards and executive teams to develop strategies for profitable growth as well as business transformation plans to bolster returns on investment. He is a “quick study” and can synthesize myriad issues into the most critical. He works collaboratively and cross-functionally across the entire team. Dennis is an excellent communicator and believes in driving company performance by sharing clear and simple goals, followed up with frequent and clear measurement.

Dennis works with a high degree of integrity and tenacity and his goal is always to add value wherever and however he can.

Dennis’ key capabilities include:

• Operational improvements and business transformations
• Strategic planning; planning for sustainable growth
• Resource optimization/returns on investment
• Budgeting and financial management
• Team assessment, building and development
• Change management
• Investor/stakeholder communications
• Governance
• Business process optimization
• Restructuring and turn-arounds
• Risk management
• Multiple distribution models – retail, e-com, wholesale, franchising, licensing


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