Coffee is one of the most sought after commodities in the world but even that fact doesn’t make coffee traders immune to economic turbulence.
Such was the case for family-run green bean coffee merchant D.R. Wakefield. During one particularly volatile period, the UK-based business was subject to some tough grilling by its bank but just didn’t have the wherewithal to supply the answers.
“We simply didn’t have enough background information, data and statistics collated in a manner required by the bank,” recalls CEO Simon Wakefield.